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A Kyiv Studio Places Its Bet on the Vertical Drama

Holywater was not founded as a TV business. The studio was set up in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its product lineup still reads more like a lab for mobile entertainment than a streaming network. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. That spread matters, since video is one of several consumer products for Holywater, not its entire identity. The https://reelshortwebsite.com/series/found-my-daddy-at-the-construction-site/ gamble it ultimately made was on the vertical drama, a format that began in China as duanju and is framed 9:16 for a phone held vertically. Entering this market was daring for a small Ukrainian company, as the sector’s biggest names were supported by Chinese and Singaporean groups.

Spring 2024: The My Drama App Hits the Stores

During spring 2024, the My Drama app arrived, although the precise date depends on which source you believe. TechCrunch put the launch in April, Google Play shows March 13, 2024, and the App Store gives May 9, 2024. The gap between those store dates indicates that Android came first and the iPhone version came about two months later. From the start, the slate leaned hard on the genre’s favorite tropes. The first titles featured The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss, names that reveal most of what you need to know about the style. What in the end set the company apart was not the stories themselves but the collaborator it would soon be making them with.

The Fox Deal, a $22M Round and a Webby

The month My Drama stopped being a startup curiosity was October 2025. An equity stake in Holywater was taken by Fox Entertainment, and the deal came with a pledge to produce more than 200 vertical titles over two years. A $22M round led by Horizon Capital followed three months later, in January 2026, when Holywater raised the money. Fox-produced titles on the app include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. On its App Store listing, the company features another credential: a Webby Award for Best Streaming Service from 2025. Combined, those milestones hand My Drama something few rivals can claim, namely a major American studio serving as both shareholder and producer.

My Drama: The Fact File

The table below gives the condensed version of the story if you only have a moment. It gathers in one place the details on ownership, legal matters, platforms and pricing that count most to newcomers. The prices are those displayed in the US App Store as of September 2026. Treat them as a rough guide rather than a quote, as they vary by country, platform and promotion. Where you live decides the legal entity you deal with, a detail that becomes relevant if you ever need to dispute a charge. The install count is taken from Google Play, where the app displays 5M+ downloads.

How Watching on My Drama Feels

The entire category is built on this same core experience, and My Drama sticks to it. Formatted for an upright phone, episodes are vertical, and in this genre they typically run one or two minutes before a cliffhanger pushes you on to the next. A single story can silently consume an evening in short bites, as series often run anywhere from 20 to 100 episodes. What really marks this drama app apart is the range of screens it supports. It is listed for Apple TV on tvOS 18 or later and for Vision Pro, in addition to iPhone, iPad and Android. This big-screen option is rarer than you might think: for comparison, ReelShort’s App Store listing shows no Apple TV version at all. While a 9:16 frame will never fill a widescreen TV, the option transforms a solitary phone habit into something a couple can enjoy together.

The growing Fox slate sits next to Holywater’s own early productions in the catalog. The Fox releases stick close to the genre’s established formula, as titles like Billionaire Blackmail and Bound by Obsession make clear. The candid caveat here is scale. ReelShort, DramaBox and ShortMax each list 100M+ installs on Google Play, whereas My Drama shows 5M+, a small fraction of that. That gap tells you where My Drama stands in 2026: a well-backed challenger rather than the category leader.

My Drama Pricing in 2026

Access is sold in three ways, and the headline figure is the weekly pass. Roughly $19.99 per week is what “My Drama: Full Access” costs in the US App Store as of September 2026. This places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, all listed at about the same price in the same store. For unlocking individual episodes, there are coin bundles running from roughly $4.99 to $24.99. There is also a separate Premium tier at roughly $4.99 to $9.99, which gives lighter viewers less expensive entry points than the full pass. Just as with its rivals’ plans, the weekly subscription renews automatically until you cancel the plan. Since prices vary by country, platform and promotion, the figure on your own device may be different. Run the numbers first: with four renewals, a $19.99 weekly pass comes to about $80 a month.

Terms Worth Knowing Before You Pay

The terms of use for My Drama include fine print worth more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series lets you down after you unlock it. A balance you ignore for a year can simply vanish, as coins are forfeited after 12 months of inactivity. Viewers in the EU and UK receive a 14-day right of withdrawal, reflecting the consumer rules in those markets. Purchases made on the web are described as non-refundable except where the law requires otherwise. Deleting the app does not cancel your subscription, and the terms say this clearly, which is the most important point of all. On an iPhone you cancel under Settings, then your name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. Refunds for store purchases are processed by Apple or Google, not by Holywater.

It also helps to know exactly who sits on the other side of the contract. If you are in the US, the counterparty is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. As with any vertical drama app, another warning applies here. A site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. Canceling the pass, not looking for a hack, is the legitimate move if the price feels too high.

Verdict: A Challenger With Hollywood in Its Corner

By install counts, My Drama is not even close to being the largest vertical drama app. What it has instead is an unusual mix: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. Like every rival, the drawback is a weekly pass of about $19.99 that keeps renewing quietly in the background. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you want Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. In both cases, set a reminder on the day you subscribe and cancel through your store account rather than trusting the delete button.