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The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond

Most luxury houses label their sizes with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words commits to anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. The number attached to a model name gives the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve. That single fact is worth more in practice than any amount of styling copy, and it is the backbone of this explainer.

This convention extends past the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, put plainly

The number in the name plus the word inches gives you the width of the bag. That is the system in full, applied consistently enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.

What the number does not tell you

Width is one dimension out of three, and the other two do not scale with it in any predictable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a straight scaling of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. In practice, stepping up a size buys a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference smaller than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details settle how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to understand it.

The Margaux Shoulder 12, and where the rule bends

A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: treat the number as a starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a guide and not a measurement.

What each width really holds

Most guides skip the step that does the work, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick proposition, which is the territory of the Sofia 8.75 and of the small clutches. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins swallowing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into travel and weekend territory rather than everyday use.

• 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
• 12 in: the most versatile width on offer and the one most buyers end up choosing.
• 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Price rises with width, but material moves faster

Price follows size, but not as closely as you would expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.

The models that carry no number

Plenty of the line falls outside the system, and confusion begins when the two conventions get mixed. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.

How to turn inches into a decision

A literal sizing system earns its keep because you can test it before you buy. Measure a bag you already own and like, then compare its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. The genuine choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.